2009
Mido: a new Multifort revives streamlined styling
It was in 1934 that the watchmaker Mido (Swatch Group) first launched its Multifort collection. This was the age of the streamline design trend in the United States, taking its inspiration from aerodynamic styling especially in the use of steel for manufacturing purposes for trains, airplanes but also objects of everyday use. Back to the roots of this collection, Mido commemorates the 75th jubilee of the Multifort by designing new models paying tribute to this streamline period of the last century.
